Around here is $65k, with options, its low $70ks.

They can feel free to mark it up.. at $80k I'd rather just find some extra change and get an M5.

Besides, the M3 will probably be in the $60k's so I can't see them marking up too much higher, unless they are going for the suckers.

 

Audi usa site said it starts at $66k.
http://www.audiusa.com/model_home/0,...?bodystyle=rs4

 

All of the launch cars (May/June) deliveries will have the following pricing;
Model code 8EC5X9 suggested retail $66,000
wsr/wxm premium package $4700
rear side airbags $350 (ordered option)
gas guzzler tax $2100
destination $720

That means all the May/June RS4's will have an MSRP of $73,520. Later cars (July & later) will be optioned differently and may or may not have a lower MSRP.