Good article from Automotive News
#1
Good article from Automotive News
Here it is in all it's splendor. I thought it was a pretty good look at where Audi is headed, or intending to head.
================================================== =====================
Audi boosts investment, sees 1 million annual car sales
Reuters / December 07, 2005
FRANKFURT -- Audi will step up investments to nearly 2 billion euros ($2.34 billion) a year and launch at least six new models in the next three years in a bid to hit 1 million annual car sales "by 2008/2009", the premium arm of Volkswagen AG said on Wednesday.
Audi had previously spoken of hitting the million-vehicle mark from 2008.
Planning for the years 2005 until 2010 calls for investing 10.8 billion euros in all, it said in a statement.
"While around 1.4 billion euros will be spent on new models and optimizing assembly in 2005, this figure will rise to nearly 2 billion euros a year by 2007," it said.
Audi expects to easily beat its target of selling 800,000 cars this year. It boosted sales in the first 11 months of the year 8.8 percent to nearly 767,000 units.
While analysts have praised Audi's performance, they have criticized perceived gaps in its product lineup, such as the lack of an SUV.
Audi expects to crack the 1 million mark by adding new models such as the Q7 SUV and the high-performance Le Mans quattro sports car, now known as the Audi R8.
"Next year alone a new model or a new motor option will be launched once a month on average," it said. "In 2006 the model range will be expanded by the S6 and S8 among others in addition to the Q7, the allroad quattro and the TT Coupe," it said.
================================================== ============================
That last statement is pretty big when you look at it. An average of one motor option or model 1xMonth? Consumers won't be asking themselve "If", they will be saying "When" their desired feature/model will be available.
Irate
================================================== =====================
Audi boosts investment, sees 1 million annual car sales
Reuters / December 07, 2005
FRANKFURT -- Audi will step up investments to nearly 2 billion euros ($2.34 billion) a year and launch at least six new models in the next three years in a bid to hit 1 million annual car sales "by 2008/2009", the premium arm of Volkswagen AG said on Wednesday.
Audi had previously spoken of hitting the million-vehicle mark from 2008.
Planning for the years 2005 until 2010 calls for investing 10.8 billion euros in all, it said in a statement.
"While around 1.4 billion euros will be spent on new models and optimizing assembly in 2005, this figure will rise to nearly 2 billion euros a year by 2007," it said.
Audi expects to easily beat its target of selling 800,000 cars this year. It boosted sales in the first 11 months of the year 8.8 percent to nearly 767,000 units.
While analysts have praised Audi's performance, they have criticized perceived gaps in its product lineup, such as the lack of an SUV.
Audi expects to crack the 1 million mark by adding new models such as the Q7 SUV and the high-performance Le Mans quattro sports car, now known as the Audi R8.
"Next year alone a new model or a new motor option will be launched once a month on average," it said. "In 2006 the model range will be expanded by the S6 and S8 among others in addition to the Q7, the allroad quattro and the TT Coupe," it said.
================================================== ============================
That last statement is pretty big when you look at it. An average of one motor option or model 1xMonth? Consumers won't be asking themselve "If", they will be saying "When" their desired feature/model will be available.
Irate
Thread
Thread Starter
Forum
Replies
Last Post